Meet Shawn Schindler Events

We are a team of event professionals led by owner and lead consultant Shawn Schindler, who was born and raised in North Carolina. Shawn Schindler Events has more than 14 years of experience planning weddings, special events, and corporate events in the Triangle and throughout the Carolinas. We have been professionally recognized locally and internationally for our event expertise.


Our passion and commitment is what drives us to create a unique and spectacular experience for each client. One of our core beliefs is that simple elegance never goes out of style. Having a strong internal team is a must, but our team extends further than our staff at Shawn Schindler Events. From caterers to photographers, we surround ourselves with the best vendors in the industry. Using our resources is something we have mastered and take pride in matching vendors with each individual client’s needs.


Our team at Shawn Schindler Events consists of unique individuals who are committed to creating amazing events.  No consulting firm can guarantee perfection, but we can guarantee a committed, experienced team of professionals who will put 110 percent into each event. We are passionate about this business and use our collaboration with each other and other vendors to produce unforgettable events.


Shawn Schindler

Owner & Lead Consultant
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When my brother got married years ago, he asked me to direct his wedding. I had no idea how to direct a wedding at the time, so I consulted my mother’s old edition of Emily Post’s “Wedding Etiquette!” and have never looked back! This first wedding was just the beginning of a deep passion for events!! Now more than 14 years later, I have had the privilege of producing weddings for 100’s of brides and events for Fortune 500 companies and professional athletes. With each client, each event, my passion continues to grow.
Favorite part of a wedding day? I love to see all our hard work come together and watch my clients and their families relish the moments rather than worry about any of the details. One of my favorite wedding photographs is of Meredith and her mom, sharing a tender moment and an image of me in the background. Meredith’s mom entrusted her daughter’s special day to my company, and witnessing that tender moment is when I knew we delivered on our promise.
Hobbies: Watching my children participate in athletics, trips to the beach and all things NCSU!

Amanda Frystock

Senior Consultant
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It has always been my dream to be an event planner! I feel very blessed to wake up every day with the opportunity to do what I love for clients who turn into friends and family. I love working for Shawn Schindler Events because of how unique and strong each member of our team is.
One of my favorite parts of any event is the end of the night. I love everything from the last song when everyone rushes to the dance floor, to when the couple completes their send off, and even when the last box of materials is packed into the parents’ car. Those final moments are when I can really step back and see the impact I had on a family’s special day. Not to sound corny, but just seeing the happiness in the room and the beginning of the ‘new life,’ so to speak, makes it all worth it.
Favorite Moment: This moment happened minutes before the bride was to make her entrance into the reception. She realized that the ribbon to tie up the tulle underneath dress had completely broken off. After digging through one of our day-saving emergency kits and trying every trick in the book, the bride calmly looked at me and said, “Cut it off.” The matron of honor and I quickly snipped away at the tulle finishing just in time for her to make her entrance. No one noticed, and I got to keep a piece as a memento. Definitely a story she will never forget!
Hobbies: Escaping to the beach, working on my cooking skills

Alex Watkins

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I love this business because every client and event is different. Having the chance to collaborate with so many vendors all over the state to produce events for our clients is a priceless experience. Watching how happy and grateful clients are when they see an amazing event come together is what makes all the hard work worth it.
As soon as I met Shawn, I was drawn to her by her experience and passion. Shawn knows how its done and I love learning from the best. This company feels like home to me and I am so happy to be apart of the Shawn Schindler Events team!
Favorite moment: When I went wedding dress shopping with Macky and her mom was one of my favorite moments, of course there are lots of favorite moments but there was something so special about seeing Macky try on dresses. We had very similar tastes so to be able to help her navigate that process was so fun for me.
Hobbies: Spending time by the water, hanging with family and friends, tailgating at the NC State Wolfpack football games!

Michelle Morton

Event Specialist
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I love being there for brides on one of the most important days of their lives. Through all of my years with my sister Shawn, I have never seen a similar wedding because they’re all unique to each couple. I love working with Shawn Schindler Events because of how professional Shawn is and how she uses her passion to make a wedding day feel like a fairy tale or to wow a corporate client with her attention to detail.
I also work as a dental hygienist in Cary. I love working with brides who I know from my dental practice. I have watched them grow up and it is such a special moment to see them get married!
Favorite moment: One of my favorite weddings was Mary and Mikes wedding in New Bern. The whole weekend every time I saw them Mary was literally jumping up and down saying “I’m so excited, I’m so excited”. Up until the last possible moment she was saying this and it made me feel like we have done our job and this will truly be a day that Mary and Mike will never forget!
Hobbies: Spending time with family, running, or cheering on her beloved Carolina Tarheels!

Sarah Schindler

Event Specialist
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I have literally grown up in this business and through the years I have seen my mom work with all types of clients and can’t believe I have the opportunity now to do the same. Simple elegance is a statement my mom started when she began and that’s what I love about the business, the simple elegance of every event. We may be high strung and in full plan mode before an event but no matter what kind of event the simple elegance of the night shines through no matter what.
Favoriote Moment: Being a part of my mother’s biggest event of her career was one of my favorite moments. From greeting National recording artist KEM at the airport with some good ole southern hospitality to photo ops with NBA basketball star Derrick McKey, it was hands down the most amazing event I have been apart of.
Hobbies: Reading, cheering for my school football team and running

"Shawn, We wanted to thank you for making our wedding truly amazing in every way. Your expertise, responsiveness, attention to detail, and organization made planning a wedding a breeze! You gave us the wedding of our dreams and we will be forever grateful! We love you!"

Jason & Shelly

"Amanda and Alex were an absolutely amazing team for our wedding on Saturday June 14, 2014 at Duke Gardens. Not only did they provide excellent day of service, Amanda's pre planning and advice leading up to the big day was more than exceptional."


"We appreciated her professionalism, competence, experience, initiative, and sound judgment. However, the most remarkable thing about her is the genuine joy she shares with you for this most cherished occasion."